Staffroom (Intranet)
Visual identity · Platform launch · Engagement design
Summary
I created the visual identity and supported the rollout of a new mobile-first intranet (“Staffroom”), creating visual assets and communication materials that helped shift internal comms from top‑down broadcasting to a more engaging, people-led experience.
Role
Sole graphic designer supporting comms team.
Deliverables
Visual identity, Launch campaign assets, Canva templates, onboarding materials, intranet visuals, community guidance, motion graphics.
Challenge
The Trust needed to replace a traditional intranet with a more engaging, accessible platform, while:
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Encouraging staff adoption
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Reducing reliance on email-heavy communication
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Making content feel relevant to frontline staff
Summary
I led the redesign of the Trust’s brand, transforming an inconsistent and limited identity into a flexible, accessible system used across all communications.
Role
Sole designer. Owned visual direction, system, guidelines and rollout
Scope
Brand identity, templates (Word/Canva), campaigns, social, print, intranet
Solution
I designed a clear, accessible visual identity and and supported its rollout:
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Developed a distinct visual style aligned with the wider brand but tailored for digital engagement
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Designed launch campaign assets (posters, screensavers, onboarding guides, merchandise, apparel)
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Created step-by-step activation guides for desktop and mobile users
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Produced visual communications explaining how to use the platform including explanatory videos
Outcome
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Supported the successful launch and onboarding of a Trust-wide intranet
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Helped establish Staffroom as a central communication hub
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Contributed to a platform that is continuously evolving based on staff engagement and feedback
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Enabled a shift towards more open, collaborative and people-driven communication
