Kent and Medway Mental Health Trust
Brand identity · Accessibility · Large-scale implementation
Summary
I led the redesign of the Trust’s brand, transforming an inconsistent and limited identity into a flexible, accessible system used across all communications.
Role
Sole graphic designer within the Communications team. I led the visual direction, created the identity system, and delivered all assets, templates and guidelines.
Deliverables
Brand guidelines, Word, Canva and Adobe templates, campaign assets, social media templates, intranet & internal communications materials, print and environmental design.
Summary
I led the redesign of the Trust’s brand, transforming an inconsistent and limited identity into a flexible, accessible system used across all communications.
Role
Sole designer. Owned visual direction, system, guidelines and rollout
Scope
Brand identity, templates (Word/Canva), campaigns, social, print, intranet
Challenge
Strict NHS identity guidelines (colour, logo use, accessibility), multiple stakeholder approvals, diverse audience needs.
Solution
Built a scalable identity system:
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Flexible colour and layout system
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Accessibility‑led design decisions
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Modular templates for non-designers
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Clear, practical brand guidelines
Outcome
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Consistent, recognisable brand across the organisation
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Scalable system enabling varied campaign design
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Improved accessibility and clarity of communications
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Supported successful rollout of the new Trust identity
